One holding company, three subsidiaries.

We see ourselves as a responsible partner and driving force for marketing the Hamburg Metropolitan Region. With our expertise in city marketing, we work reliably and responsibly, while keeping a focus on service and quality. Openness and a strong team spirit are our hallmark, just like an up-to-date mindset and the willingness to innovate. Together, we are shaping Hamburg's future.

By developing, communicating and managing the Hamburg brand, we emphasise the attractiveness of Hamburg and the surrounding region both in Germany and abroad. To this end, we coordinate and harmonise activities of other marketing players in the city. We ensure a consistent identity of the Hamburg brand and raise its profile among people and companies alike.