With one voice for Hamburg

Our projects and co-operations

Communication

Who we are

Together with other marketing players from Hamburg, we promote the Hamburg Metropolitan Region and raise its profile both nationally and internationally. Through our work, we highlight Hamburg's strengths and get relevant partners involved. In this way, we increase the appeal of this unique location in Northern Germany between the North Sea, Baltic Sea and the Lüneburg Heath for people and companies, while also fostering a sense of community among local residents.

Latest press releases

Brutalist concrete building with terraced greenery and staircases under a cloudy sky.

Hamburg will become the international hub for energy transition and sustainability in autumn 2024

Promotional poster for Harry Potter Back to Hogwarts fan event in Hamburg on 1 September, 10:00 to 17:00.

Simply magical: Even more Harry Potter for Hamburg - First ‘Back to Hogwarts’ fan event at Hamburg's wholesale market

Interior of a modern, colourful restaurant with a circular bar, blue staircase, and large glass ceiling.

Hamburg's Hanseviertel will be delicious & colourful: food market ‘Le big TamTam’ opens its doors

‘Green Hamburg Bunker’ opens: Spectacular addition to a high-rise bunker with roof garden, culture, hotel and catering

Shipping containers stacked at a port, decorated with various national flags, viewed across the water.

World's largest tournament bracket: new container installation in the Port of Hamburg marks the start of the knockout round of the UEFA EURO 2024

Two ballet dancers in period costumes perform a floor pose facing each other on stage.

The 49th Hamburg Ballet Days as an exclamation mark for John Neumeier's career

Das Bild zeigt ein Platzhalter Text — © Mediaserver Hamburg / https://www.instagram.com/sascha_b_hamburg/

Hamburg Marketing at a glance

Hamburg Marketing GmbH integrates all marketing activities of the City of Hamburg. At the same time, it acts at an operational level by supporting a large number of projects and implementing its own marketing measures. More than 200 members of staff work under the umbrella brand of Hamburg Marketing to develop the Hamburg Metropolitan Region's positive image in Germany and abroad.

Our dedicated divisions

Three people enjoying a sunset boat ride with a city skyline and water in the background. — © Mediaserver Hamburg / Christian Brandes

Strategy & Brand Management

The Strategy & Brand Management division develops the strategic framework for the companies of the Hamburg Marketing Group and is responsible for both the positioning of the Hamburg brand and the corporate design of the city and metropolitan region. In addition to consulting services, this division also provides extensive picture material and video footage.

Group of friends sitting on grass in a rooftop garden overlooking a cityscape with a tall communication tower. — © Mediaserver Hamburg / Christian Brandes

Cross-Sectoral Marketing

The Cross-Sectoral Marketing division connects stakeholders, develops strategies and realises projects to position Hamburg as a strong brand. Together with partners from business, academia and culture, the team enhances the Hamburg Metropolitan Region's international profile – with the aim of strengthening Hamburg as a dynamic, innovative and liveable location.

Two colleagues smiling and looking at a laptop screen in a modern office. — © Mediaserver Hamburg / Christian Brandes

Media Relations

The team of the Media Relations division at Hamburg Marketing GmbH offers international media, journalists and bloggers a comprehensive range of information and content relating to Hamburg and the surrounding region.

Career opportunities

Our city is highly diverse, and so are the opportunities at our company.

Future Hamburg Talks

The Future Hamburg Talks video format brings together leading minds from business, science and tech to shed light on innovations and pioneering developments from Hamburg and the Hamburg Metropolitan Region.

Business news from Hamburg and the
Hamburg Metropolitan Region

UAV in front of an airplane — © HSU/Ulrike Schröder

Aviation

"Falcon" now a product after project phase ends

From science to business: HSU drone project taken over by start-up. Interceptor drone attracts interest at home and abroad

Drei junge Erwachsene unterhalten sich lachend bei einem Treffen mit Laptop und Notizbuch in modernem Büro. — © Mediaserver Hamburg / Christian Brandes

New Work

Many people wish to work less, Xing Labour Market Report 2025 finds

Reduce working hours, little willingness to work overtime - Xing job network surveyed 2,000 employees in Germany

Photos of eight women in professional chef's garb — © Chef:in

Food

Top women chefs rare and unseen

Although there are more female chefs in Germany than male chefs, they are hardly visible as bosses. A Hamburg journalist now wants to change that

Hydrogen

HHLA joins new liquid hydrogen alliance

The strategic partnership with Daimler Truck and Kawasaki is intended to examine the development of a supply chain for liquid hydrogen in Europe

Man looks at large medieval religious triptych in a museum — © Mediaserver Hamburg/Christian Brandes

Culture

Free admission to museums in Hamburg thanks to #seeforfree

51 Hamburg museums open their doors free of charge on 31 October with #seeforfree

Aviation

Royal Jordanian to fly direct from Hamburg to Amman

Direct connection from Hamburg Airport to Amman in Jordan will start in spring 2026. Many other connections

Singer in blue outfit performs on stage with DJ and light show — © Mediaserver Hamburg/Andreas Hornoff

Creative

Hamburg more attractive thanks to music industry

Concerts, musicals and the like not only contribute to the city's added value, a new study shows: The music on offer brings other benefits too

A bespectacled Mimi Sewalski smiles in front of a poster of Hamburg reading "Our hearts beat for the city" — © Yvonne Scheller

Retail

Making downtown Hamburg even more attractive

International talks, design of Jungfernstieg and Christmas cheer - a visit to Mimi Sewalski, new City Manager

Fireworks over a futuristic, brightly-lit nighttime stage — © Neuland Concerts

International

Residents of Hamburg urged to take part in bid for Olympics

Hamburg residents can get involved in the bidding process for the Olympic and Paralympic Games. Kick-off on 1 November

Media Server

Free access to photos and video footage for location marketing and editorial purposes.