Who we are

Together with other marketing players from Hamburg, we promote the Hamburg Metropolitan Region and raise its profile both nationally and internationally. Through our work, we highlight Hamburg's strengths and get relevant partners involved. In this way, we increase the appeal of this unique location in Northern Germany between the North Sea, Baltic Sea and the Lüneburg Heath for people and companies, while also fostering a sense of community among local residents.

Latest press releases

Brutalist concrete building with terraced greenery and staircases under a cloudy sky.
 

Hamburg will become the international hub for energy transition and sustainability in autumn 2024

Promotional poster for Harry Potter Back to Hogwarts fan event in Hamburg on 1 September, 10:00 to 17:00.
 

Simply magical: Even more Harry Potter for Hamburg - First ‘Back to Hogwarts’ fan event at Hamburg's wholesale market

Interior of a modern, colourful restaurant with a circular bar, blue staircase, and large glass ceiling.
 

Hamburg's Hanseviertel will be delicious & colourful: food market ‘Le big TamTam’ opens its doors

Brutalist concrete building with terraced greenery and staircases under a cloudy sky.
 

‘Green Hamburg Bunker’ opens: Spectacular addition to a high-rise bunker with roof garden, culture, hotel and catering

Shipping containers stacked at a port, decorated with various national flags, viewed across the water.
 

World's largest tournament bracket: new container installation in the Port of Hamburg marks the start of the knockout round of the UEFA EURO 2024

Two ballet dancers in period costumes perform a floor pose facing each other on stage.
 

The 49th Hamburg Ballet Days as an exclamation mark for John Neumeier's career

Das Bild zeigt ein Platzhalter Text
© Mediaserver Hamburg / https://www.instagram.com/sascha_b_hamburg/

Hamburg Marketing at a glance

Hamburg Marketing GmbH integrates all marketing activities of the City of Hamburg. At the same time, it acts at an operational level by supporting a large number of projects and implementing its own marketing measures. More than 200 members of staff work under the umbrella brand of Hamburg Marketing to develop the Hamburg Metropolitan Region's positive image in Germany and abroad.

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Our dedicated divisions

Three people enjoying a sunset boat ride with a city skyline and water in the background.
© Mediaserver Hamburg / Christian Brandes

Strategy & Brand Management

The Strategy & Brand Management division develops the strategic framework for the companies of the Hamburg Marketing Group and is responsible for both the positioning of the Hamburg brand and the corporate design of the city and metropolitan region. In addition to consulting services, this division also provides extensive picture material and video footage.

Learn more
Group of friends sitting on grass in a rooftop garden overlooking a cityscape with a tall communication tower.
© Mediaserver Hamburg / Christian Brandes

Cross-Sectoral Marketing

The Cross-Sectoral Marketing division connects stakeholders, develops strategies and realises projects to position Hamburg as a strong brand. Together with partners from business, academia and culture, the team enhances the Hamburg Metropolitan Region's international profile – with the aim of strengthening Hamburg as a dynamic, innovative and liveable location.

Discover topics and projects
Two colleagues smiling and looking at a laptop screen in a modern office.
© Mediaserver Hamburg / Christian Brandes

Media Relations

The team of the Media Relations division at Hamburg Marketing GmbH offers international media, journalists and bloggers a comprehensive range of information and content relating to Hamburg and the surrounding region.

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Career opportunities

Our city is highly diverse, and so are the opportunities at our company.
© Mediaserver Hamburg / Christian Brandes

Future Hamburg Talks

The Future Hamburg Talks video format brings together leading minds from business, science and tech to shed light on innovations and pioneering developments from Hamburg and the Hamburg Metropolitan Region.

Business news from Hamburg and the 
Hamburg Metropolitan Region

Model of a modern, multi-storey verdant building
© Jan-Marius Komorek
Creative

Apply now for Cross Innovation Class 2026

Companies can register until 28 February 2026 - focus of the upcoming edition of the Cross Innovation Class is sustainability
Aerial view of tunnel build in Puttgarden
© Femern A/S
Hamburg Metropolitan Region

Delayed Fehmarnbelt Tunnel holds great opportunities for Hamburg 

Project to be completed  later than 2029 - tunnel to remove bottleneck and cut journey time
Close-up of microchips with complex circuits and symbols
© Leon Jacobs für DLR QCI 2025. Alle Rechte vorbehalten
Research

Are we nearing a quantum leap?

Dr Robert Axmann, Head of the DLR Quantum Computing Initiative, tells Hamburg News about Hamburg's quantum computing ecosystem and potential applications
Transparent H2 molecule made of blue glass blocks
© Unsplash/Allison Saeng
Hydrogen

Future of clean energy at centre of Hydrogen Technology World Expo

Leading hydrogen trade fair brings together the entire value chain in Hamburg from 21 to 23 October
Man making a phone call crouches on a wooden porch and holds sheet of paper
© Mediaserver Hamburg/Christian Brandes
Hamburg Metropolitan Region

News briefs from Hamburg Metropolitan Region

From Fehmarn to Soltau, from Cuxhaven to Parchim: What's going on around Hamburg in December 2024? From awards and investments to innovations.
Person in a black hoody works on laptop in dark server room
© Getty Images/Unsplash
Research

Cyber security key issue for research and commerce

University of Hamburg, HAW Hamburg and TUHH share latest findings on cyber security
Eine britische Flagge weht im Wind vor blauem Himmel
© Chris Robert/Unsplash
International

Hamburg and Britain remain close trade partners

Hamburg becoming even more Anglophile amid closer economic ties
Hapag-Lloyd container ship in Port of Hamburg
© Hapag-Lloyd
Logistics

Hapag Lloyd and DHL to decarbonise supply chains

How logistics giants DHL and Hapag Lloyd want to reduce emissions in shipping and how their customers will benefit from this.
Three young people are chatting on a rooftop terrace
© Mediaserver Hamburg/Christian Brandes
Technology

New loans for innovative Hamburg-based companies

Hamburg-Kredit Innovation: Favourable loans for innovation projects in Hamburg aimed at small and medium-sized enterprises and freelancers

Media Server 

Free access to photos and video footage for location marketing and editorial purposes.
© Mediaserver Hamburg / Christian Brandes
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