Who we are

Together with other marketing players from Hamburg, we promote the Hamburg Metropolitan Region and raise its profile both nationally and internationally. Through our work, we highlight Hamburg's strengths and get relevant partners involved. In this way, we increase the appeal of this unique location in Northern Germany between the North Sea, Baltic Sea and the Lüneburg Heath for people and companies, while also fostering a sense of community among local residents.

Latest press releases

 

Hamburg will become the international hub for energy transition and sustainability in autumn 2024

 

Simply magical: Even more Harry Potter for Hamburg - First ‘Back to Hogwarts’ fan event at Hamburg's wholesale market

 

Hamburg's Hanseviertel will be delicious & colourful: food market ‘Le big TamTam’ opens its doors

 

‘Green Hamburg Bunker’ opens: Spectacular addition to a high-rise bunker with roof garden, culture, hotel and catering

 

World's largest tournament bracket: new container installation in the Port of Hamburg marks the start of the knockout round of the UEFA EURO 2024

 

The 49th Hamburg Ballet Days as an exclamation mark for John Neumeier's career

Das Bild zeigt ein Platzhalter Text
© Mediaserver Hamburg / https://www.instagram.com/sascha_b_hamburg/

Hamburg Marketing at a glance

Hamburg Marketing GmbH integrates all marketing activities of the City of Hamburg. At the same time, it acts at an operational level by supporting a large number of projects and implementing its own marketing measures. More than 200 members of staff work under the umbrella brand of Hamburg Marketing to develop the Hamburg Metropolitan Region's positive image in Germany and abroad.

Our dedicated divisions

Three people enjoying a sunset boat ride with a city skyline and water in the background.
© Mediaserver Hamburg / Christian Brandes

Strategy & Brand Management

The Strategy & Brand Management division develops the strategic framework for the companies of the Hamburg Marketing Group and is responsible for both the positioning of the Hamburg brand and the corporate design of the city and metropolitan region. In addition to consulting services, this division also provides extensive picture material and video footage.

Group of friends sitting on grass in a rooftop garden overlooking a cityscape with a tall communication tower.
© Mediaserver Hamburg / Christian Brandes

Cross-Sectoral Marketing

The Cross-Sectoral Marketing division connects stakeholders, develops strategies and realises projects to position Hamburg as a strong brand. Together with partners from business, academia and culture, the team enhances the Hamburg Metropolitan Region's international profile – with the aim of strengthening Hamburg as a dynamic, innovative and liveable location.

Two colleagues smiling and looking at a laptop screen in a modern office.
© Mediaserver Hamburg / Christian Brandes

Media Relations

The team of the Media Relations division at Hamburg Marketing GmbH offers international media, journalists and bloggers a comprehensive range of information and content relating to Hamburg and the surrounding region.

Career opportunities

Our city is highly diverse, and so are the opportunities at our company.
© Mediaserver Hamburg / Christian Brandes

Future Hamburg Talks

The Future Hamburg Talks video format brings together leading minds from business, science and tech to shed light on innovations and pioneering developments from Hamburg and the Hamburg Metropolitan Region.

Business news from Hamburg and the 
Hamburg Metropolitan Region

© Future Hamburg Talks/Hamburg Marketing GmbH
Future Hamburg Talks

Future Hamburg Talks meets Jenne Wendt, Business Location Development Stade

Giving Hamburg Metropolitan Region cutting edge in renewable energy and green hydrogen
© Jan-Marius Komorek
Creative

nextMedia Festival shows "AI search is new reality"

At the Next Media Festival 2025, it became clear that the change in the media industry has only just begun. We were there and took part in writing
© Mediaserver Hamburg/Christian Brandes
Hamburg Metropolitan Region

News briefs from Hamburg Metropolitan Region

From Fehmarn to Soltau, from Cuxhaven to Parchim: What's going on around Hamburg in December 2024? From awards and investments to innovations.
© Mediaserver Hamburg/Julia Schwendner
Dates

"Chamber of Commerce On Tour" of Hamburg's suburbs

New Chamber of Commerce event format invites Hamburg's business community to the Zeisehallen in Altona on 16 July
© Michael Penner, Hamburg Airport
Aviation

Hamburg Airport wins "Best Airport Award 2025"

Hamburg Airport has been honoured with the Best Airport Award for the fifth time. What makes the airport the best in Europe.
© Beiersdorf
Life Science

Beiersdorf investing €139 million in Hamburg branch

An innovation centre is being added to the Beiersdorf Campus - it will speed up processes and strengthen interdisciplinary collaboration
© Zellerfeld
Technology

Zellerfeld R&D produces 3D printed shoes

How Zellerfeld R&D from the Hamburg metropolitan region is successfully occupying a niche with digital shoe printing
© Yvonne Scheller
Food

Hamburg now an attractive, global food centre

Food Innovation Camp 2025 featured everything from recipes for success to funding schemes
© Factory Hammerbrooklyn
Dates

Young Makers Festival gives insight into starting a business

Students today, perhaps entrepreneurs tomorrow - Young Makers Festival shows how this can work

Media Server 

Free access to photos and video footage for location marketing and editorial purposes.
© Mediaserver Hamburg / Christian Brandes
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