Who we are

Together with other marketing players from Hamburg, we promote the Hamburg Metropolitan Region and raise its profile both nationally and internationally. Through our work, we highlight Hamburg's strengths and get relevant partners involved. In this way, we increase the appeal of this unique location in Northern Germany between the North Sea, Baltic Sea and the Lüneburg Heath for people and companies, while also fostering a sense of community among local residents.

Hamburg Marketing at a glance

Hamburg Marketing GmbH integrates all marketing activities of the City of Hamburg. At the same time, it acts at an operational level by supporting a large number of projects and implementing its own marketing measures. More than 200 members of staff work under the umbrella brand of Hamburg Marketing to develop the Hamburg Metropolitan Region's positive image in Germany and abroad.

Our dedicated divisions

Strategy & Brand Management

The Strategy & Brand Management division develops the strategic framework for the companies of the Hamburg Marketing Group and is responsible for both the positioning of the Hamburg brand and the corporate design of the city and metropolitan region. In addition to consulting services, this division also provides extensive picture material and video footage.

Cross-Sectoral Marketing

The Cross-Sectoral Marketing division connects stakeholders, develops strategies and realises projects to position Hamburg as a strong brand. Together with partners from business, academia and culture, the team enhances the Hamburg Metropolitan Region's international profile – with the aim of strengthening Hamburg as a dynamic, innovative and liveable location.

Media Relations

The team of the Media Relations division at Hamburg Marketing GmbH offers international media, journalists and bloggers a comprehensive range of information and content relating to Hamburg and the surrounding region.

Future Hamburg Talks

The Future Hamburg Talks video format brings together leading minds from business, science and tech to shed light on innovations and pioneering developments from Hamburg and the Hamburg Metropolitan Region.

Business news from Hamburg and the 
Hamburg Metropolitan Region

Startups

Startup City Highlights

The top news from Hamburg's startup ecosystem in a monthly overview
Energy Transition

Path to successful energy transition

Hydrogen now key to energy transition - Hamburg News spoke to Professor Hans Schäfers, Director of CC4E, about economic efficiency and technical progress
Press release

Bonjour Hamburg: Startups from France at OMR 2025

At the OMR Festival (6-7 May 2025), Hamburg Invest and Startup City Hamburg will be presenting a joint stand with a focus on French startups.
International

"Parlez-vous français?"

France now Hamburg's third most important trading partner - friendship still going strong thanks to young founders at OMR 2025
International

Commercial Court and Commercial Chambers open in Hamburg

Companies can now also conduct commercial disputes in Hamburg in English - and with the support of Commercial Chambers
Hamburg Metropolitan Region

News briefs from Hamburg Metropolitan Region

From Fehmarn to Soltau, from Cuxhaven to Parchim: What's going on around Hamburg in December 2024? From awards and investments to innovations.
Artificial Intelligence

Launch of AI.Academy platform

AI.Hamburg/AI.Group training platform aims to make companies fit for dealing with AI
Hydrogen

HHLA now in hydrogen partnership between Oman and Europe

Hamburger Hafen und Logistik AG wants to help build an import corridor to transport liquid hydrogen from Oman to Europe
Sciences

Record 120,000 students in Hamburg

Hamburg as a centre of science attracts more and more of tomorrow's specialists
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