Privacy Policy
Welcome to our website. The protection of your data is very important to us. We would therefore like to inform you below which data from your visit we use for which purposes. If you have any further questions about the handling of your personal data, please feel free to contact our data protection officer (contact details at the end of the privacy policy).
Responsible within the meaning of the General Data Protection Regulation (GDPR) for the use of your data in connection with this website is
Hamburg Marketing GmbH, Wexstraße 7, 20355 Hamburg, info@marketing.hamburg.de
I General information on data processing
- What is personal data?
The term "personal data" is defined in the General Data Protection Regulation (hereinafter "GDPR"). It defines "personal data" as any information relating to an identified or identifiable natural person. This includes, for example, your civil name, your address, your telephone number or your date of birth. Information about your usage behaviour on this website can also be personal data if it is possible to draw conclusions about your person from this information.
- Scope of the processing of personal data
We only process our users' personal data to the extent necessary to provide a functional website and our content and services. The processing of personal data of our users only takes place regularly with the consent of the user or if the processing is permitted by legal regulations.
- a) Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a GDPR serves as the legal basis.
When processing personal data that is necessary for the fulfilment of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary for the implementation of pre-contractual measures.
Insofar as the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis.
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for the processing.
- b) Data erasure and storage duration
The personal data of the data subject will be erased or blocked as soon as the purpose of storage no longer applies. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.
II Provision of the website and creation of log files
1. Description and scope of data processing
When accessing our website
- Browser type/version
- Operating system used
- Referrer URL (previously visited website) and pages accessed on our website
- IP address
- Date and time of the server request
- Internet service provider
are logged. The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.
2. Legal basis for data processing
The legal basis for the storage of data and log files is Art. 6 para. 1 lit. f GDPR.
3. Purpose of the data processing
The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session. The data is stored in log files to ensure the functionality of the website. We also use the data to optimise the website and to ensure the security of our information technology systems. The data is not analysed for marketing purposes in this context. These purposes also constitute our legitimate interest in data processing in accordance with Art. 6 para. 1 lit. f GDPR.
4. Duration of storage
The data stored by us will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. This is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or anonymised so that it is no longer possible to identify the accessing client.
5. Objection and removal option
The collection of the aforementioned data is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.
III Use of cookies
- Description and scope of data processing
Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change.
The following data, for example, is stored and transmitted in the cookies
- Language settings
- Log-in information
We also use cookies on our website that enable us to analyse the surfing behaviour of users.
The following data, for example, can be transmitted in this way
- Search terms entered
- Frequency of page views
- Utilisation of website functions
The user data collected in this way is pseudonymised by technical precautions. It is therefore no longer possible to assign the data to the accessing user. The data is not stored together with other personal user data.
When accessing our website, users are informed about the use of cookies by an info banner and can allow or reject cookies.
Legal basis for data processing
The legal basis for the processing of personal data using cookies for analysis purposes is the consent of the user in accordance with Art. 6 para. 1 lit. a GDPR.
The legal basis for the processing of personal data using cookies required for the operation of the site is our legitimate interest in providing users with a functioning website, Art. 6 para. 1 lit. f GDPR.
- Purpose of the data processing
The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies.
For example, we require cookies for the following applications
- Adoption of language settings
- Remembering search terms
The user data collected by technically necessary cookies is not used to create user profiles.
Analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimise our offer.
- Duration of storage, objection and removal options
Cookies are stored on the user's computer and transmitted by it to our website. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.
Further information on the cookies we use and the option to edit your cookie settings can be found here: Edit cookie settings.
IV. Newsletter
- Description and scope of data processing
You have the option of subscribing to our free newsletter via our website. We need your e-mail address to register and send the newsletter.
The following data is also collected during registration
- Date and time of registration
The newsletter will only be sent with your express consent and subsequent confirmation of your consent. After entering your e-mail address, you will receive a confirmation e-mail to the specified e-mail address. The newsletter will only be sent after explicit confirmation by clicking on a link in the confirmation e-mail (so-called double opt-in).
Your data processed in connection with the sending of the newsletter will be used exclusively for sending the newsletter and will not be passed on to third parties.
- Legal basis for data processing
The legal basis for the processing of data after registration for the newsletter is Art. 6 para. 1 lit. a GDPR if the user has given consent.
The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 (3) UWG.
- Purpose of the data processing
The purpose of collecting the user's email address is to send the newsletter.
The collection of other personal data as part of the registration process serves to prevent misuse of the services and the email address.
- Duration of storage
The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. The user's email address is therefore stored for as long as the subscription to the newsletter is active.
The other personal data collected during the registration process is generally deleted after a period of seven days.
- Objection and cancellation options
You can revoke your consent to data processing and subscription to the newsletter at any time by clicking on the corresponding link in each newsletter.
V. Newsletter tracking
1. Description and scope of data processing
We use so-called tracking pixels in the newsletters we send out. These are small graphics embedded in the newsletter that allow us to analyse the actual use of the newsletter by subscribers.
The personal data collected in this way is not passed on to third parties. As part of the registration process, your consent is obtained by means of a double opt-in procedure.
2. Legal basis for data processing
The legal basis for the processing of data after registration for the newsletter is Art. 6 para. 1 lit. a GDPR if the user has given consent, otherwise Art. 6 para. 1 lit. f GDPR.
3. Purpose of the data processing
Newsletter tracking is used to statistically analyse the success or failure of online marketing campaigns. This allows us to track whether and when an email is opened and which links in the email are clicked on. Newsletter tracking is also used to improve and optimise the newsletter
4. Duration of storage
The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. This is the case after a period of seven days at the latest.
5. Objection and removal option
The consent of the user concerned can be cancelled at any time by unsubscribing from the newsletter. For this purpose, there is a corresponding link in every newsletter, for example.
VI Registration for the media server
When registering for the media server, inventory data (surname, first name, company, e-mail address) are stored in a customer database of Hamburg Marketing. In this way, you can log in with your user name and password on future visits and download information without having to enter the data again separately. Your data will not be used for any other purpose. You can revoke this consent at any time with effect for the future by sending an e-mail to markenservice(at)marketing.hamburg.de. Your data will not be passed on.
VII Contact form and e-mail contact
1. Description and scope of data processing
There is a contact form on our website that can be used to contact us electronically. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.
The following data is also stored when the message is sent:
- The IP address of the user
- Date and time of registration
Alternatively, it is possible to contact us via the e-mail address provided. In this case, the user's personal data transmitted with the e-mail will be stored.
The data will not be passed on to third parties in this context. The data is used exclusively for processing the conversation.
2. Legal basis for data processing
The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR if the user has given consent.
The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 lit. f GDPR. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.
3. Purpose of the data processing
The processing of the personal data from the input mask serves us solely to process the contact. If you contact us by email, this also constitutes the necessary legitimate interest in processing the data.
The other personal data processed during the sending process is used to prevent misuse of the contact form and to ensure the security of our information technology systems.
4. Duration of storage
The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. For the personal data from the input screen of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
5. Right of objection and cancellation
The user has the option to revoke their consent to the processing of personal data at any time. If the user contacts us by e-mail, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.
All personal data stored in the course of contacting us will be deleted in this case.
VIII. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, which uses the "Universal Analytics" operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus to analyse the activities of a user across devices.
Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Sessions and campaigns are ended after a certain period of time. By default, sessions are ended after 30 minutes of inactivity and campaigns after six months. The time limit for campaigns can be a maximum of two years. You can find more information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or at https://policies.google.com/?hl=de.
2. Legal basis for data processing
The legal basis for the processing of users' personal data is Art. 6 para. 1 lit. a GDPR.
3. Purpose of the data processing
Google will use this information on our behalf to analyse your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage.
4. Duration of storage
Information on the duration of storage can be found at https://www.google.com/analytics/terms/de.html or at https://policies.google.com/?hl=de
5.Cancellation and removal options
You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. You can also delete cookies that have already been saved at any time. In this case, however, you may no longer be able to use all the functions of the website to their full extent.
You can also revoke your consent at any time by adjusting the cookie settings
IX. Applications
1. Description and scope of data processing
You can apply to our company electronically. We will of course only use your details to process your application and will not pass them on to third parties. Please note that applications are only sent via our online applicant portal and are not encrypted. We only collect the data required for the application process. These are marked as mandatory fields in the input mask. These are your name and contact details, as well as the desired position and your CV, certificates and qualifications. You can also provide further information, such as your salary expectations. However, this information is voluntary. In addition, we will store your application until revoked, but for no longer than one year, if we are to consider it for future vacancies. This will only happen if you give us your express consent.
2. Legal basis for data processing
The legal basis for data processing is Art. 6 para. 1 lit. b GDPR or § 26 para. 1 Federal Data Protection Act (BDSG). In the case of voluntary information on salary requirements or other comments, as well as your consent for a longer storage of the application, Art. 6 para. 1 lit. a GDPR is the legal basis.
3. Purpose of the data processing
We process your data solely for the purpose of processing your application or, if you have given your consent, to inform you about future vacancies.
4. Duration of storage
After completion of the application process, we will delete your data after 6 months at the latest, unless you have given us your express consent for longer storage. In this case, we will delete your data after one year or upon cancellation.
5. Right of objection and cancellation
You can revoke your consent to the storage of your data at any time and request the deletion of your data.
X. Two-click solution for the integration of YouTube
We have integrated YouTube components on our website. YouTube is an Internet video portal that enables video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal.
The provider is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The website does not embed YouTube videos directly into the website. Profiling by third parties is therefore excluded.
However, in order to watch our videos, users must first click on the preview image. The video can only be viewed by clicking on the play button. Data is only transferred at this point.
You can find more information on this at https://www.youtube.com/yt/about/d and in the privacy policy published by YouTube, which is available at https://www.google.de/intl/de/policies/privacy/. These provide information about the collection, processing and use of personal data by YouTube and Google.
Data security
We use technical and organisational security measures to protect your data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorised persons. Our security measures are continuously improved in line with technological developments.
Rights of the data subjects
If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller
- Right to information in accordance with Article 15 GDPR
You can request confirmation from us as to whether personal data concerning you is being processed by us. If we have processed your data, you are entitled to further rights of access specified in Article 15 GDPR:
- the purposes of the processing;
- the categories of personal data being processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
- the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
- the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
- the existence of the right to lodge a complaint with a supervisory authority
- where the personal data are not collected from the data subject, any available information as to their source
- the existence of automated decision-making, including profiling
- Right to rectification
If the data we have collected from you is incorrect or incomplete, you can request that we rectify it immediately in accordance with Article 16 GDPR.
- Right to restriction of processing
Under the conditions of Article 18 GDPR, you may also request the restriction of the processing of personal data concerning you.
Following the restriction, your data may only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State. We will inform you before the restriction is lifted.
- Right to cancellation
If one of the grounds under Article 17 (1) GDPR applies, you may request that we erase the personal data concerning you without undue delay, unless there is an exception to the erasure obligation under Article 17 (3) GDPR.
- Right to information
If you have asserted the right to rectification, erasure or restriction of processing against us, we are obliged to inform all recipients of your personal data of this in accordance with Article 19 GDPR, unless the notification is impossible or involves a disproportionate effort. You also have the right to be informed about the recipients. You have the right vis-à-vis the controller to be informed about these recipients.
- Right to data portability
In accordance with Article 20 GDPR, you also have the right to receive the personal data concerning you from us in a machine-readable format and to transmit the data to another controller without hindrance, provided that the requirements of Article 20(1)(a) GDPR are met, or to obtain that your personal data be transmitted directly by us to another controller, insofar as this is technically feasible and does not adversely affect the freedoms and rights of other persons. This right does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority.
- Right to object
You have the right to object at any time to the processing of personal data concerning you in accordance with Art. 6 para. 1 lit. f GDPR.
We will then no longer process your personal data unless there are legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.
- Right to revoke the declaration of consent under data protection law
You have the right to withdraw your declaration of consent under data protection law at any time by notifying us. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Changes to the privacy policy
This data protection declaration is continuously adapted in the course of the further development of the Internet or our offer. We will announce any changes on this page in good time. This page should be accessed regularly to keep up to date with the current status of our data usage provisions.
Contact details of the data protection officer
Mrs Katrin Rammo
intersoft consulting services AG
Beim Strohhause 17
20097 Hamburg
Phone: +49 40 790 235 - 235 | Mobile: +49 175 261 724 2
E-Mail: KRammo@intersoft-consulting.de