Cross-Sectoral Marketing

Putting Hamburg on the world map

To harness the full range of marketing opportunities for the Hamburg Metropolitan Region, our Cross-Sectoral Marketing department is dedicated to systematically connecting all players involved and creating synergies between them. Together with our partners, we market the Hamburg Metropolitan Region in Germany and abroad and design overarching, medium and long-term marketing strategies to increase awareness of the Hamburg Metropolitan Region. In colloaboration with the Strategy & Brand Management and Media Relations departments, we develop, communicate and manage the Hamburg brand and integrate the activities of other companies involved in Hamburg marketing, with the aim of highlighting the region's locational benefits.

Centre of knowledge 

Hamburg is on the way to becoming a leading centre of knowledge and expertise. Progressive, cutting-edge research, excellent universities and a dynamic startup community are driving the city's innovation ecosystem. This unique mix creates synergies and leeway for developing forward-looking ideas. Discover Hamburg as a vibrant centre of knowledge.

Hamburg Metropolitan Region

Hamburg Marketing GmbH has the task of marketing Hamburg as a city and metropolitan region. Being home to 5.4 million people, the region is both economically strong and highly liveable. At an international level, Hamburg Marketing positions the Hamburg Metropolitan Region as "Northern Germany's Connected Hub".

HamburgAmbassadors

Around the world, there are people who have strong ties with Hamburg – be it through birth, college or work. The HamburgAmbassador programme, initiated by the Senate Chancellery, the Hamburg Chamber of Commerce and Hamburg Marketing, maintains a network of volunteer ambassadors from 26 countries worldwide. The aim is to raise Hamburg's international profile and make the city more visible globally.

Digital marketing

Hamburg Marketing GmbH uses targeted digital strategies to present Hamburg online as a centre of business and innovation. Based on high-quality content, strategic dissemination and customised online communication, we address relevant target groups and strengthen the city's competitiveness in a sustainable manner.

Cultural campaign

Running under the tagline "Mischen is possible" (a play on words on "Mission impossible"), the Hamburg Ministry of Culture and Media is sending out a strong signal in favour of Hamburg's diversity as a city of culture. Supported by Hamburg Marketing GmbH, the campaign catches the eye with rich colours, creative visuals and pointed slogans. The aim is to showcase Hamburg's wide range of cultural offerings and invite the public to discover new perspectives and formats – live, colourful and inspiring.

Hamburg News: business news from the Hamburg Metropolitan Region

Health

Hamburg physically fitter than German average

The second Hamburg Physical Activity Report shows that many people in Hamburg are active in sports. The Hanseatic city often scores above average
Mobility

Countdown to "UITP Summit 2025" in Hamburg

From 15 to 18 June, the world of urban mobility will meet at the Public Transport World Congress in the Hanseatic city
Creative

New maker lab in Central Library

The MakerLab invites you to tinker and be creative. It is intended to motivate Hamburg residents to do it themselves and is therefore part of a higher goal
International

Hamburg pitching for Olympic and Paralympic Games

In the bid for the 2036, 2040 and 2044 Summer Olympics, Hamburg is entering the race with a festival experience of short distances and an "arena for all"
Retail

HHLA gains majority stake in Ukraine's Eurobridge Intermodal Terminal

HHLA is planning to acquire a majority stake in a terminal in Batiovo in western Ukraine. A strategically favourable handling point
Technology

Robotic AI-assisted system combatting polluted waters

The SeaClear 2.0 robotic system went on its first test voyage in the port of Hamburg. The findings not only help the oceans
Creative

Culture as an economic factor: summer offers in Hamburg

Hamburg highly attractive for city breaks - musicals now a tourist magnet and economic factor - Hamburg News goes behind the scenes
Sustainability

HSC 2025 provides possible solutions to global challenges

Hamburg Sustainability Conference illustrates power of international co-operation - more than 1,600 delegates from 110 countries at conference
Startups

Startup City Highlights

The top news from Hamburg's startup ecosystem in a monthly overview
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