The projects of Hamburg Marketing GmbH

Innovations, networks, and visions for the future: our latest projects

Hamburg is actively shaping the future and strengthening its international appeal through pioneering city marketing projects.

From Hamburg News, which provides an international audience with reporting on current economic developments in the Hamburg Metropolitan Region to the HY-5 Hydrogen Alliance, which aims to position Northern Germany as Europe's leading hydrogen region, to cultural campaigns that highlight the city's creative diversity: Hamburg is taking an active role in shaping the region's future.

How we are actively shaping Hamburg's future

The HY-5 Hydrogen Alliance

Today, the effects of climate change are becoming more and more obvious and the transition towards a sustainable economy represents a global challenge. Initiated by the North-German Chamber of Commerce and Hamburg Marketing GmbH, the business development organisations of the federal states of Lower Saxony, Schleswig-Holstein, Mecklenburg-Western Pomerania, Hamburg and Bremen joined forces and established the HY-5 Hydrogen Alliance, which aims to make Northern Germany the leading future region for green hydrogen in Europe.

Two young people are sitting on a bench in the Hamburger Kunsthalle, laughing. They look relaxed and happy while surrounded by impressive paintings in a large, bright exhibition space. — © Mediaserver Hamburg / Christian Brandes

Cultural campaign

The "Mischen is possible" campaign (a play on words on "Mission impossible") by the Hamburg Ministry of Culture and Media focusses on Hamburg's cultural diversity. Supported by Hamburg Marketing, the campaign with its expressive visuals and pointed slogans brings the city's wide range of cultural offerings to life and invites you to discover new perspectives and formats live.

Business news from Hamburg and the Hamburg Metropolitan Region

Featuring English and German content, the Hamburg News portal offers the latest business news, industry insights and exclusive interviews from Hamburg and the surrounding region – curated and researched by experienced business journalists.

Kreativbranche

Hamburger Kunsthalle eines der meistbesuchten Kunstmuseen

Kür für die Kunsthalle: Im Ranking der 150 bestbesuchten Kunstmuseen von "The Art Newspaper" landet die Hamburger Kunsthalle auf Platz 133 von 150.

Künstliche Intelligenz

AIM Leaders Konferenz: Wie KI die Medienwelt wandelt

Tickets für die erste Medienkonferenz über Künstliche Intelligenz (AIM Leaders) am 25.11.2025 sind ab sofort verfügbar. Was die Teilnehmenden dort erwartet

Digitalisierung

VRHAM! 2025 – die Verschmelzung von Kunst und Technik

Festival wird zur Biennale für digitale und immersive Kunst. Wir sprachen mit dem Initiator und künstlerischen Leiter, Ulrich Schrauth

Termine

Was diese Woche wichtig wird

Kongresse, Messen und Events: Diese Termine aus der Wirtschaft könnten in der kommenden Woche auch für Ihr Business wichtig werden.

Kreativbranche

Großes Kino: „Kino“-Kongress zieht nach Hamburg

Deutschlands größter Kino-Kongress findet ab 2026 in Hamburg statt. Die Stadt festigt so ihre Stellung als Film- und Medienstandort.

Digitalisierung

Cybersecurity: Ein Hacker ist kein Schwarzer Schwan

Was Cybersecurity mit der Tierwelt zu tun hat und wie andere Länder Bedrohungen einschätzen: Learnings vom Cybersecurity Summit 2025

Forschung

UKE: Wie lassen sich Medikamentenrückstände aus Abwasser filtern?

Studie zur Filterung von Medikamentenrückständen abgeschlossen. Die Ergebnisse sollen bei der Aufrüstung der Hamburger Kläranlage einfließen.

© Behörde für Kultur und Medien/Marcelo Hernandez

Kreativbranche

Mediendialog 2025: Wie können Medien die Demokratie stärken?

Wie können Medien die Demokratie stärken? Welche Rolle wird KI in Zukunft spielen? Und wo steht eigentlich Europa? Darum geht es beim Mediendialog 2025

Metropolregion Hamburg

Glücklich und vernetzt: Co-Working in Schwerin

Metropolregion Hamburg: So funktioniert modernes, vernetztes Arbeiten in Co-Working-Cafés, Gründerzentren, Startup Factories etc.

Successful past projects

LOOKING BACK

UEFA EURO 2024

The UEFA EURO 2024 put Hamburg on the international football stage. As one of ten host cities, Hamburg made an impression with its unique supporting programme. Overall, four preliminary round matches and one quarter-final match took place at Hamburg's Volksparkstadion.

The group draw at the Elbphilharmonie concert hall and the container installation in the port attracted worldwide attention. With its "Hamburg. Great Things Start Here." communication campaign, the city presented itself as a cosmopolitan, sport-loving city – a success story with a lasting effect.

LOOKING BACk

Future Hamburg Award

Whether in terms of business, the social sphere or climate: technological progress is transforming urban life worldwide, while also creating major challenges for cities. So how can cities ensure future liveability? Over a period of three years, the Future Hamburg Award honoured visionary startups addressing this question by developing sustainable solutions.

In 2023, the award was presented for the last time, but its impetus and innovations have an impact far beyond Hamburg and thus contribute to shaping the city as a centre of innovation.